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Brand identity

Empowered by Wellness is a health and nutrition brand that needed a brand kit. The focus of their business is coaching clients 1:1 in-person and virtually. Offering 1:1 Personal Training & Yoga as well as a 12-Week Gut Health Program that focuses more on nutrition & accountability. 

We took the core values of this business in order to create a chic, modern brand that attracts their target market audience of busy, hard-working women 30+ who are looking to ditch chronic fatigue, minimize bloating and feel their best self day-in and day out. The keywords they used to describe their brand were empowering, authentic and reputable.