I'm Eliza, a 26-year-old living in New York City. I work in digital advertising full-time with non-profit clients, and freelance design as well. I am an expert in audience research, graphic design, analytics and ad ops. I started Designs by Eliza during the peak of lockdown in 2020 out of my love for beautiful design and helping small businesses.
I've always loved graphic design and being creative, and didn't want to lose touch with that working on the more technical side of advertising. I never considered myself an "artist" (I know, probably not what you want to hear from a designer - but hear me out). I never loved painting or illustrating, and I thought I needed to in order to make a living using my creativity, but that's actually not the case at all.
What I love about brand design is the mix of strategy and aesthetics to create something that's truly beautiful and not only gives a brand confidence, but builds trust among its audience as well. So now, I use my expertise across visual design, audience research and analytics in order to make your business a great brand.
I like to describe my style as vintage editorial. Think clean lines, chic typography and a pop of color. I love a clean editorial look, with a splash of personality. I lean toward grainy textures, unique text alignment and neutral colors.
Living in New York City brings my inspiration every single day. I also take inspiration from the latest fashion trends, interior design styles, street art, coffee shops and so much more.
Tailoring my style to you and your target market is my specialty. Your brand should exemplify your personality while always keeping your target market and brand strategy in mind. We will work together to create beautiful and timeless brand visuals that will garner trust, brand loyalty and of course, revenue.