Elementum is an interior design studio that focuses on the earth's elements for inspiration and guidance. The owner is also a yoga instructor, so incorporating elements and alignment into the brand was key.
We created a brand identity that encompasses a natural feel, but leaning more into a neutral style in order to capture the brand's target audience. You'll notice earth tones, but more variations of similar colors as opposed to different colors. This is the neutral style that the business wanted to show to potential consumers as their style when it comes to interior design and beyond.